The Water we drink

Water is being called the “Blue Gold” of the 21st century. Due to increasing urbanisation and population, shifting climates, and industrial pollution, fresh water is becoming humanity’s most precious resource.

Water is a ubiquitous substance that is composed of hydrogen and oxygen. Essential for all forms of life, it covers 71% of the Earth’s surface.

A single drop of water contains billions and billions of molecules, each of them composed of two small hydrogen atoms tied to a large atom of oxygen. These molecules are simple, miniscule, no more than two millionths of a millimetre in size. Their properties, however, are exceptional.

Water never goes away and new water is never created; it changes from liquid, to solid, to vapour which is its natural way of purification. This ingenious system can easily be disturbed by human activity from polluted air and soil, causing water to contain a variety of unwanted, foreign substances. 

Two thirds of mains water in England and Wales comes from surface water - sources such as reservoirs, lakes and rivers. The rest of the water comes from ground water - underground geological formations that store rain water. This water is then treated with chemicals and passed through beds of sand however it is what remains in the water after these processes that is our concern whether it be chemicals, pharmaceuticals or many other impurities.

Chlorine is used to cleanse and protect mains water from further contamination but research shows that it is not good for our health to ingest it. Our Cleone ® purifiers remove over 99% of chlorine from your drinking water, good for you and good for your taste. Experience the Cleone ® and you will wonder how you ever drank a cup of tea or coffee made from chlorinated water.

Would you want to drink the same quality of water that you use to flush the toilet?

It just doesn’t make sense.